Challenge News Update March 2011

Dear all

Further to our news update on the 3rd of January we decided to hold our current prices to our customers for a further month and the anticipated increase due on February 1st did not happen.  Unfortunately the increase to us last August and the large increase to us on February 1st has forced us to increase the prices of our dog food range.   As we said in January the cost of our core ingredients have increased significantly along with energy costs which are used in the production process and deliveries these increases are the reason for the price increase.

On the positive side our food still remains our own unique recipe, formulated by ourselves and the highly trained nutritional team at our manufacturer.    It is still one of the very few dog foods in the market that are truly gluten, Soya and dairy free (no maize); single species food with no fats, oils or proteins from any other food source; contains the valuable Omega 6 & Omega 3 fatty acids and prebiotics and there are no artificial colouring’s, preservatives or flavourings.   Our foods also contain a ‘joint pack’ of MSM, Glucosamine and Chondroitin.  There are many new ranges of dog foods currently being promoted but so many are a generic manufacturered dog food that are being promoted as being unique but are simply the same food as others but bagged in different bags.

Our food contains no cheap fillers and was specially formulated to give the benefits that we all look for in our pet/working and show dogs and has come from our own experiences over many years of showing successfully, breeding top winning dogs and more importantly looking after our much loved companions.   Our food completely fulfils our own current needs which was initially the main reason we created the Challenge Dog Food range as we could not find a quality food at an affordable price.   With the quality of ingredients we are committed to continue to use and the true benefits that our dogs gain from the food we still firmly believe Challenge Dog Food is the best dog food on the market place.

Our “Breeder Club” is taking shape and we will soon be uploading Breeder Club Application Forms in readiness of going live from the 1st April.  We thank you for the email enquiries already received and we will ensure that you will receive a copy of the application form as soon as they are available.  Initially the breeder bags were going to be 20kg but delivery charges on bags of that size were proving to be very expensive therefore we are now going to be introducing 14kg bags so that the current method of a 48 hour delivery service can still be utilised.

Our show calendar is nearly completed and details of the shows and events we will be attending will be posted shortly.

With Crufts around the corner we wish all of our customers the very best of luck for next week and to remember to email us with details of your successes, with photos, of any show/working/agility wins you gain.

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